Green Mountain Coffee Roasters is a publicly-traded brand of coffee based at Waterbury in the U.S. state of Vermont. The brand specializes in organic, fair trade, and specialty gourmet coffees. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. In June 2009, Green Mountain Coffee Roasters had annual revenue exceeding $715 million. In October, 2011 they announced the construction of a new half-million-square foot roasting facility in Essex, Vermont, which will employ slightly more than 400 people when fully operational.
The company roasts 100% Arabica coffees and offers over 100 different coffee selections, including certified Organic, Fair Trade Certified, estate, signature blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.
Green Mountain Coffee Roasters was ranked #1 in "The Best Corporate Citizens" in 2006 and 2007.