Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee. Trung Nguyên is a major domestic coffee brand within Vietnam, and exports its products to 25 countries, including major Asian markets such as Japan and Singapore.
It is most noted for its Trung Nguyên brand of coffee products; sub-brands include Creative Coffee, Weasel kopi luwak and Legendeesimulated kopi luwak coffee, Passiona low-caffeine coffee, and G7 instant coffee, along with the Tra Tien tea brand.
The company is most noted for its Trung Nguyên brand of coffee products. Sub-brands include Creative Coffee, WEASEL and Legendee simulated kopi luwak coffee, Passiona low-caffeine coffee, and G7 instant coffee, along with the Tra Tien tea brand. Trung Nguyên coffee products use a variety of different coffee beans, including robusta, arabica and excelsa.
Production and facilities
As of 2007, Trung Nguyên operated three processing facilities: a processing plant in Đắk Lắk Province, established in 2003, with a capacity of 10,000 tons of coffee a year; an instant coffee factory in Binh Duong Province, established in 2005, with a capacity of 3,000 tons a year; and a tea processing plant (Tien Dat Tea Factory) in Lam Dong Province. As of 2009, a new processing plant was under construction in the city of Buôn Ma Thuột, supported by an investment of over 40 million USD.
Along with producing and processing coffee beans, Trung Nguyên operates a nationwide chain of over 1,000 coffee shops in Vietnam to distribute its products, the first of which opened in October 1998 in Ho Chi Minh City. The first coffeehouse in Hanoi opened in the year 2000, by which time 100 outlets had already been established. Throughout the following years, franchises were opened in Japan, Thailand, Cambodia, Malaysia and China. The first outlets outside of Asia opened in Germany and New York City in the year 2006. The company's future plans include the further development of its international presence in China, the United States and Europe.