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Coffeemate
Coffee-mate launched a promotion on Facebook this Free Flavor Friday, offering coupons for free bottles of Coffee-mate! All you had to do was be in the first 100,000 to "Like" them on Facebook and then you could claim your coupon for your free bottle. The offer launched Feb. 4 at 9 a.m. PST.

After coffee lovers started logging in and trying to get their free bottle, the Free Flavor Friday tab on their Facebook page went down. People began contacting the company and searching Google. After a few hours of reassuring fans, working out tech problems and offering an additional 20,000 coupons, the giveaway was a success! They now have a whopping 223,000+ fans on Facebook!

Coffee-mate gave away 120,000 coupons for free bottles by about 2 p.m. PST. They are now offering $1 off coupons on their Facebook page.

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